Belfer Group Reveals Americana Theme


2007 Lightfair International Booth

Tuesday May 8, 2007: The Belfer Group unveiled their booth design for the 2007 Lightfair International Show held at the Jacob Javits Center in New York City. The Belfer Group recreated an authentic 60's style American Diner highlighted with Belfer Group lighting fixtures. The Belfer ladies were dressed in pink skirts and bobby socks and the men with mechanic work shirts made popular by John Travola and Olivia Newton John in the film Grease.

The Americana Diner theme is a celebration American ingenuity  and design in the lighting industry. At a show dominated by oversees manufacturers and suppliers, the American spirit was well captured by the Belfer Group whose manufacturing plant is located in Farmingdale New Jersey.

At 2007 Lightfair the Belfer Group has unveiled over a dozen new lighting products. Radiant LED Lighting, a division of The Belfer Group, demonstrated their new Serpentine flexible LED outdoor lighting fixture as well as their new LED Micro Track fixture which is ideal for display case lighting.

The Belfer Group named their Diner "Mr. B's" and equipped the food service counter with authentic swivel bar stools. The counter staff was busy serving up root beer floats and hot dogs. Playing in the background on the wall mounted plasma screen was the movie Grease which brought smiles to Lightfair guests; a reminder of simpler days when LED lights didn't exist.

The Belfer Group can be found at booth # 1931 at 2007 Lightfair International. For inquiries, contact Cyndi White, Vice President of Sales.

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